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The Air 3 marked the debut of Brand 's visible Air cushioning . elephant print . and the Jumpman logo. Falling in line with the 2003 retros . this 2011 iteration features a Jumpman logo in place of the 1988 OG Air branding at the heel and tongue. Air branding wouldn't return to the Air 3 until 2013 with a release appropriately named 'Air 3 Retro '88.'